PressKit - Caption & Send

PressKit takes a press photographer from card to picture desk without a
detour through a laptop.

Import straight from the card, keep only the frames you locked in-camera,
caption them to wire standard, and send them by FTP or SFTP — on a Mac, an
iPad, or a phone in the back of a car.

CAPTION TO WIRE STANDARD
• Every IPTC field the desks require, none omitted
• Templates for the assignment, so you type the shared facts once
• Variables and code replacement expand as you type
• Writes IPTC and XMP together, so any picture desk reads them the same

BUILT FOR THE PACE OF THE JOB
• Import only camera-locked frames — your in-camera picks, nothing else
• The core workflow is a few keystrokes; everything has a shortcut
• An external keyboard on iPad is first-class

FILE FROM ANYWHERE
• FTP and SFTP, with per-desk connection settings
• Send a wire-sized JPEG from a RAW without a round trip
• See the file size before it goes

NON-DESTRUCTIVE
Your RAW files are never modified. Metadata goes to an XMP sidecar; JPEG and
HEIF get correct embedded IPTC.

WORKS OFFLINE
Only sync and sending need a network. Everything else works in a stadium
basement.

Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/