HitProtein - Protein Tracker

Track protein. Build the body you want.

HitProtein is the simplest way for Australians to track daily protein intake and stay consistent with their nutrition goals — whether you're building muscle, losing fat, or just eating smarter.

HIT SCAN — AI FOOD SCANNER
Point your camera at any meal — home cooked, restaurant, takeaway — and our AI instantly identifies the foods and estimates the protein, calories, carbs and fat. No barcode needed. No manual searching. Just point and scan.

BARCODE SCANNER
Scan any packaged food label for instant, accurate nutrition data from our global food database. Free for all users.

500+ AUSTRALIAN FOODS
Pre-loaded with 500+ foods across 26 categories — meats, seafood, dairy, supplements, and all your favourite Aussie fast food chains including McDonald's, KFC, Hungry Jack's, Guzman y Gomez, Nando's, Grill'd, Red Rooster, Domino's, Subway and more. Favourite your regular order — even coffees and drinks — for one-tap logging next time.

SHARE YOUR PROGRESS
Hit your goal and share it straight to Instagram, TikTok, or wherever you like. A clean, shareable progress card with your streak and daily win, built to actually get posted.

HOME SCREEN & LOCK SCREEN WIDGETS
Add a HitProtein widget in small, medium, or large size to your home screen, or a minimal ring widget to your Lock Screen — see today's total, grams remaining, and your streak without ever opening the app. Tap any widget to jump straight in.

SCIENCE-BACKED PROTEIN GOALS
Set your goal based on your bodyweight and objective — Build Muscle (2.2g/kg), Lose Weight (2.0g/kg), Athletic Performance (1.8g/kg), or Maintain Weight (1.6g/kg). All based on peer-reviewed research.

STREAKS, ACHIEVEMENTS AND REMINDERS
Build daily habits with streak tracking and optional daily reminders. Hit 7 days in a row and earn bonus Hit Scan credits. Hit 30 days and earn even more.

HitProtein + Premium

Everything in HitProtein, without the limits.

Unlimited Hit Scans — Point your camera at any meal, any time. No credits, no daily cap, no thinking about it. Restaurant meals, home cooked, takeaway, someone else's plate at a barbecue. Just scan and log.

Unlimited barcode scanning — Every packaged food, every time, straight from the label.

Protein Coach — A daily message that actually knows your situation. It sees what you've logged, how your week is tracking, and where you're falling short, then tells you what to do about it today. Not generic advice. Yours.

What Should I Eat? — Stuck with 40g to go and no idea what to have? Get instant suggestions based on exactly how much protein you still need and what time it is. No more guessing or googling.

Protein Score — A single number out of 100 that shows how you're really tracking. It scores three things: how close you got to today's target, how many days you logged this week, and your current logging streak. Built to reward showing up consistently, not punishing you for one imperfect day - you don't need to hit your exact number every day to score well.

Weight Tracking — Update your weight from the profile page and your daily protein target recalculates automatically. HitProtein keeps a record of every entry, so you can see how your weight and your target have moved together.

FREE FEATURES
Unlimited manual protein tracking
500+ foods with accurate protein data
Daily protein goal with progress ring
Streak tracking, achievements and reminders
5 Hit Scan credits on signup + 1 daily
5 barcode scans per day
Full history and stats
Weight tracking
Widgets

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