Piccadilly AR DS

Dassault Systèmes presents the Piccadilly AR App. Discover Piccadilly like you’ve never seen it before! Experience 3D models designed by Dassault Systèmes augmented in your environment.



Almost everything you see and use in your daily life has been designed, tested or improved thanks to Dassault Systèmes solutions!

This experience is meant to show you the capabilities of Dassault Systèmes solutions, meant to 3D design anything virtually, in order to improve the real world.
Dassault Systèmes is present in many different industries, including manufactured goods such as your smartphone for example, but also Cities, Healthcare or even Transportation.




Discover our Piccadilly AR App:


• The Cities & Mobility experience consists in switching the facade of a building on Piccadilly Place, changing the construction materials (from concrete to glass, metal) and adding vegetation.


The experience also features eVtols (vertical take off and landing aircrafts), made for emergency transportation in cities, getting out and in the screen and flying above the place.
• The Healthcare experience consists in a human person digital twin appearing on the Piccadilly screen, focusing on two animations: a heart 3D model and a brain 3D model, with many information embedded (treatment, diagnosis, etc).


• The Aerospace experience consists in seeing an aircraft model take off from the screen, fly over the Eros fountain, and land again in the screen. The aircraft model is from a Dassault Systèmes customer, called Vertical Aerospace.