ProductWho

I built ProductWho because I'm coeliac, my wife has a peanut allergy, and we travel a lot. Standing in a foreign supermarket, staring at an ingredient list in a language you don't fully read, not being sure — that's the feeling I wanted to fix.
Scan any product barcode. See instantly if it's safe for you.
Set your profile once — your allergens, your diet, your values — and every scan checks against it automatically. No guessing. No squinting at tiny labels. Just a clear answer.
ALLERGEN ALERTS
All 14 EU mandatory allergens covered. Warns about both confirmed ingredients and traces ("may contain"). Built for people with coeliac disease, nut allergies, dairy intolerance, and every other condition that makes shopping stressful.
WHO OWNS THIS BRAND?
Scan Dove. Discover it's Unilever. See which 400 other brands share the same parent. Flag companies you want to avoid — we'll warn you across all their brands, every scan.
DIETARY & FAITH CHECKS
Halal · Kosher · Vegan · Vegetarian · Gluten-free · Pescatarian
FOOD PROCESSING
NOVA score classification (1-4). Get warned about ultra-processed foods.
COUNTRY PREFERENCES
Set countries to avoid or prefer. Get alerts based on product origin and company headquarters.
FAVORITES & HISTORY
Save products you love. Full scan history with search. Offline access to previously scanned products.
COMPLETELY FREE
No subscription. No ads. No paywall. No tracking. No account needed.
24 EUROPEAN LANGUAGES
Built for shopping across borders. Available in English, German, French, Spanish, Italian, Dutch, Polish, Czech, Danish, Swedish, Norwegian, Finnish, Icelandic, Portuguese, Romanian, Hungarian, Bulgarian, Greek, Croatian, Slovak, Slovenian, Lithuanian, Latvian, and Estonian.
GROWING DATABASE
430+ parent companies and 3,700+ brands tracked. Powered by open data sources covering millions of products worldwide.
Download now and take control of what you buy.